The Olympics are starting! The Olympics are starting!

I am super pumped about the Olympics. I will be watching way too much television over the next couple of weeks. Kelly and I are already trying to figure out how we are going to handle the appearance of hypocrisy in front of our kids. We have made very clear to our children that if you watch too much TV, your brain turns into mashed potatoes. I am calling for a special dispensation at Olympic time. It is perfectly fine to zone out in front of the tube for the next two weeks - as long as you are watching a sport that you only get to see during the Olympics.

Which kind of brings up a beef that I have - not with the Olympics, but with Olympic coverage. I want to see the obscure stuff - rowing, badminton, fencing, ping pong - that kind of stuff. The problem is - NBC would rather show a gymnast eating dinner than a badminton match. My feeling is there are opportunities to see gymnastics throughout the year. If you watch Sunday afternoon sports regularly you'll know that the World Championships, the Olympic Trials along with other gymnastic competitions are indeed televised. I would just as soon they not show anything but the highlights of gymnastics. There is so much other cool stuff to watch. Show me the drama in the Taekwondo ring. (I don't even know the rules of Taekwondo - what a great time to learn). What are the odds that I will be able to catch some good archery competition, or kayaking, or handball? Probably not very good. Now, granted, I know nothing of those sports. They might be very boring to watch. But, the job of the network is to make me excited about it. They are missing a golden opportunity. There are only a couple of times every decade when I am willing to devote hours to watching and learning about a sport that I care nothing about. You get the Olympic spirit and find yourself cheering on athletes you have never heard of from countries you have never visited playing sports you don't understand. Isn't that great?

It remains to be seen if NBC will capitalize on their opportunity or if they will just show non-stop swimming, gymnastics and track and field.

From their perspective it probably doesn't much matter. I am going to watch anyway.